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Aubrey L

Page history last edited by Aubrey Lee 9 years, 4 months ago


The Revolution of Hulu and its Cultural Impacts on Society


By Aubrey Lee



When was the last time you honestly went out to the store and bought a movie because you wanted to see it,  paid extra to get a special package with Comcast so you could watch your favorite shows, or even missed a lunch date, class, or even work because the show you have been waiting to watch all week was on? Think about it, we all do it, there is no denying it. Hulu has made it possible for people all over the United States to get around all of these variables without paying a cent.  The usage these media sources that we normally turn to, such as television, DVD's, radio and Internet, is becoming less and less relevant to ,media consuming, America.  This decrease in usage of these sources is because of the development of video streaming sources, such as Hulu which offer an all-included service.


A Hulu Comercial






What is Hulu and what does it offer?

Hulu, launched March 12, 2008, is an accessible, easy to use, free of charge, video streaming website described by Wikipedia (2011), as a website and over-the-top (OTT) subscription service offering ad-supported on demand streaming video of TV shows, movies, webisodes and other new media, trailers, clips, and behind-the-scenes footage from NBCFoxABC, and many other networks and studios. Hulu's popularity has only grown since it was developed.  According to Sorkin and Merced (2010) of time Magazine, "The company has long been believed to be second only to YouTube in terms of online viewers" (para 13). Not to mention its "Top-Shelf" quality film choice, which is what makes it differ from YouTube. (Stack, 2008) It is available only in the United States, as well as its oversea territories, and can be accessed at any time.  When the site is opened you are immediately exposed to all that the site has to offer and can simply browse though the Recent Episodes, Popular Clips, Movies, Shows as well as Featured Content which consist of a large amount of options for your viewing pleasure. You may choose whatever your heart desires whether it be a movie, the most recent episode of Glee, House, The Office or a trailer for an upcoming movie that you are interested in. You name it and it is almost guaranteed that Hulu or Hulu Plus has it ready to watch at the click of your mouse.




A screen shot of "recently added episodes" on Hulu.com









What is Hulu Plus?

Hulu Plus is not a replacement of Hulu and  according to Jason Kilar, CEO of Hulu (2010), is a revolutionary ad-supported subscription product that is incremental and complementary to the existing Hulu service. It was added to the Hulu family in 2010 and can be accessed with a monthly subscription fee of just $9.99.  It works in the same ways as Hulu but offers much more. By being subscribed to Hulu Plus vs just Hulu the advantages are numerous. Access to full episodes of, not only recent shows but shows that are no longer being aired on TV, 70 Hulu Plus only shows, limited advertising, and HD when available. Also, Hulu Plus can be accessed on multiple media devices such as a laptop, smart phone, tablets, gaming counsels, and smart TVs.  (Hulu Blog, 2010)




A walk-though video of Hulu Plus provided by www.Hulu.com



The Problem With Video Streaming

Hulu is based solely on the ability of video streaming.  Video Streaming, according to PCMag.com, is a one-way video transmission over a data network. It is widely used to transmit video clips and movies from the Web to desktopcomputers or directly to the TV set. Although it may seem as if there are not many problems within Hulu, think again. Video streaming alone, whether it is being used to watch a long movie, a short clip or an episode of a show, depends upon other multimedia data. The number of videos that can be streamed at one time are constrained by the requirements of multimedia data which, in turn, requires high transfer rates that not everyone can afford (Waiting-Time, 2010). This comes back to Hulu in a sense, not that affordability is a problem, but the large amounts of multimedia data being streamed through the site can potentially make the video move slower. This is when buffering occurs. According to PCmag.com (2010), buffering is defined as, streaming audio or video from the Internet, downloading a certain amount of data before starting to play the music or movie. (para. 1) Buffering can be extremely frustrating, as the video below entails. 



A funny clip that represents what waiting for buffering is like. 





Hulu Plus vs. Netflix

For those who use video streaming sites that include all of your favorite shows and movies, you have choices to make. Hulu Plus and Netflix are two very similar sites that offer a lot of the same content.  Netflix according to Wikipedia (2011), is an American corporation that offers both on-demand video streaming over the internet, and flat rate online video rental (rental-by-mail) of DVD-Video and Blu-ray Disc in the United States[4]  and Canada (streaming only). The differences between Hulu Plus and Netflix are small, but they are very comparable.  The maximum price for a Hulu Plus subscription is $9.99 where as the minimum price for a Netflix subscription is $9.00, which isn't a huge difference. However, once a subscriber, HuluPlus offers all episodes of recent shows as well as shows that are off the air.  Where as when a subscriber for Netflix only has access to shows that have past or been taken off of air.  Hulu Plus has a movie library of only 2,000 where Netflix, who has been in the business for much longer has a video library of an extensive 20,000. However, Netflix only offers media in High Definition, whereas Hulu offers media in 720p High Definition Resolution. (PCWorld, 2010) Although, through facts, Netflix may seem more appealing, when it comes to the percentage of overall viewers and subscribers, Hulu is the clear winner as shown by the graph below. 


A graph comparing showing the comparison of Hulu and Netflix subscribers. 


Video Streamings Impact on Todays Society

Since Hulu is accessed online it makes movies, TV shows, and news clips, all available from access point.  This entails that the places in which these things were previously accessed are losing viewers, money, ratings and business.  As media advances, the  dark line between media sources grows lighter and lighter. Madden (2009) clearly states that, "Since 2006, cut backs on regular TV watching and subscriptions have decreased dramatically" (para 17). TV now compares nothing to TV in previous years and decades.  For instance, the percent of TV viewers has decreased dramatically since the invention of video streaming and DVDs, and what was once thought of as one of the largest media advances, TiVo, has now been put lower on the rankings due to the access of media online anytime. (Hardenbergh, 2010) Since there are multiple different ways to access media online, such as Hulu, Netflix, and YouTube, the need for providers such as Comcast and Direct TV goes down. This goes for  According to Comcast.com, Comcast alone can cost $99 a month, plus in order to have access to a Comcast package, you must commit to a year long membership and the prices can vary being more or less than that price.  Also, a single DVD of a movie can cost up to $25 when bought new. Now let me ask you, Why would anyone want to spend this much money on these media devices where Hulu offers the same thing for free or for a maximum cost of $10. Hilderbrand (2010) states that," When a popular movie is released into theatre's, the percentage of people who are unwilling to pay more than $7.00 to see it goes up, therefore these people turn to a source of online video streaming in which they can view the movie for free or for a small wager." (p. 25). Hulu ranges in its variety of media offered, making it appealing to all different kinds of people, whether you like comedy, romance, horror, sports or politics. It is reasons as these that the line between media now and media then is disappearing.  Rose (2009) argues that "Almost anything can be accessed online and displayed on a TV, phone or computer." (para 6) So where are the lines really drawn?








The companies whose sales are being effected from online video streaming.












Scholarly Sources




Healy, C. (2010). Netflix in an academic library: A personal case study. Library Trends, 58(3), 402-411. Retrieved from EBSCOhost.


HIilderbrand, L. (2010). The art of distribution: Video on demand. Film Quarterly64(2), 24-28. doi:10.1525/FQ.2010.64.2.24


Time predictability analysis of scheduling options in on-demand video streaming. (2010). EURASIP Journal on Image & Video Processing, 20101-20. doi:10.1155/2010/842697


Other Sources

Abell, J. (2011, April 5). Hulu plus 'on track' to reaching one million subscribers this year. Wired. Retrieved April 15, 2011 from http://www.wired.com/epicenter/tag/hulu/



Rose, F. (2009, May12). Hulu, a victim of it’s own success? Wired. Retrieved April 5, 2011, from www.wired.com/epicenter/2009/05/hulu-victim-success


Sorkin, R. (2010, Aug 15). Hulu is said to be ready for an I.P.O. NYTimes. Retrieved April 5, 2011 from http://www.nytimes.com/2010/08/16/technology/16hulu.html?_r=1


Stack, T. (2008, March 21). Five burning questions. Entertainment Weekly. Retrieved April 4, 2011 from http://www.ew.com/ew/article/0,,20185419,00.html


Pew Study


Madden, M. (2009, July 29). The audience for online video-sharing sites shoots up. Pew Internet & American Life Project. Retrieved April 5, 2011 from http://www.pewinternet.org/Reports/2009/13--The-Audience-for-Online-VideoSharing-Sites-Shoots-Up/1-Overview.aspx




















Comments (34)

Lena Zubaid said

at 2:26 am on Apr 21, 2011

Hey Aubrey! I was looking over your wiki and it looks awesome! I like how we both made the title the logo of our products lol. I feel like we didn't have enough time to look for better sources since it's due tomorrow, but good luck!! :)

Aubrey Lee said

at 3:39 am on Apr 21, 2011

Thanks! You too!

jt_thizzle@... said

at 9:03 am on Apr 21, 2011

Hey Aubrey,
My buddy from another study! Good job but you wanna pay attention to fine detail like your scholarly Apa. Good job on the Hulu research though..I cant wait too se your final wiki

Adrian Aujero said

at 12:18 am on Apr 26, 2011

Hey we have similar topics. Youtube and hulu are both video streaming websites.

Jay Barton said

at 10:55 am on Apr 27, 2011

Hula, Ustream, what has Yutube started?! Cool design on the logo...you do that yourself? I'm not too familiar with Hula yet, but I'm sure I will be soon. They need a crazy person like Charlie Sheen to help them blow up like Ustream (which I hadn't even heard of before Charlie went mad on there!) did. Sources look great so I can't wait to read what you've presented on Friday when the finished product will be up. See you soon.

gre_89@hotmail.it said

at 11:54 am on Apr 27, 2011

Aubrey, looks good so far! Because it is a U.S. service only, I discovered Hulu.com only a few months ago, but I’m very interested in learning more.

Jenna Saenz said

at 4:25 pm on Apr 27, 2011

Aubrey! I really llike the look of your Wiki! how did you do all those lines breaking up everything?! ps: I love Hulu!!! great job Aubrey! Cant wait to see the final.

uismiguel@... said

at 11:46 am on Apr 28, 2011

Hulu is good, but i think there is not a full project developed, unless i am looking in the wrong page. I like hulu..

Daniel Preston said

at 1:02 pm on Apr 28, 2011

I dont know what I would do without Hulu. Why pay for cable when you can watch almost all the new shows for free. Cant wait to see your presentation.

jt_thizzle@... said

at 3:16 pm on Apr 28, 2011

aubrey get rollin on the ball time is ticking

Aubrey Lee said

at 5:16 pm on Apr 28, 2011

Im on it James! lol

kyleportal@... said

at 3:48 pm on Apr 28, 2011

AUBREY! get to work! I love the hulu idea because I use it all the time. It sure does save money when it comes to the comcast bill every month. Cant wait to see the end product.

Aubrey Lee said

at 5:16 pm on Apr 28, 2011

Kyle! You get to work!

Mark Francis said

at 3:50 pm on Apr 28, 2011

WHO KNEW HULU was so COOL. I didn't even know what it was until I saw your page. Goodluck finishing it! Off to a great start!

Justine Cranford said

at 10:53 pm on Apr 28, 2011

I look forward to hearing your presentation because I have heard of hulu but never used it personally. good job so far. :)

Bobby Menbari said

at 11:12 pm on Apr 28, 2011

I love hulu...i can stream it from my tv. but i still have sattelite, so i guess that defeats the purpose. Great topic!

Aubrey Lee said

at 1:51 am on Apr 29, 2011

Ditch the satellite and save some $ dude! :)

ericadeguzman@yahoo.com said

at 11:19 pm on Apr 28, 2011

Hulu's great to use.. especially when you miss an episode of a show. The only thing i hate about hulu is the amount of commercials they use... so annoying! but interesting topic and i'm excited to see your finished wiki

Aubrey Lee said

at 1:52 am on Apr 29, 2011

I know it sucks.... But its free :)

Serena Sharma said

at 11:28 pm on Apr 28, 2011

I used to use Hulu but then I stopped because they didnt have all the tv shows I watched. You have really good info, good job!

Nicole Givens said

at 11:45 pm on Apr 28, 2011

Great information and very informative. I didn't know very much about Hulu so this was helpful. Great job!

dbooth said

at 12:27 am on Apr 29, 2011

GREEAATTT JOBBBREY(aubrey+job= Jobrey) I was browsing Hulu a bit today so I dug reading this stuff. I literally can't wait to see your presentation.

Aubrey Lee said

at 1:14 am on Apr 29, 2011

Glad you are that excited DBooth

reilingss2b7@... said

at 6:48 pm on May 2, 2011

good job aubs, good information on hulu. its cool cause i go on hulu all the time to watch modern family!

dbooth said

at 12:27 pm on May 3, 2011

Hey Aubrey it's me Dbooth, I still have no lost one bit of excitement for your presentation. You know more than anyone how much I really love Hulu. Hulu is exactly what the newspaper company should have done, otherwise they wouldn't be nearly as screwed as they are. There is a way to get your content out to people without having to charge them, and still being able to make a profit from it. I look at Hulu and Network television the same way people looked at companies who didn't have websites 5-10 years ago. When I see a network not using Hulu, or restricting the use of Hulu, I just think to myself "really... why even fight it, its going to happen so you might as well save us all the trouble and get on their as well".

uismiguel@... said

at 7:09 pm on May 8, 2011

Now it makes a lot of more sense, it looks far different from what i saw last time. I am glad you made it all the way through with the wikipage. Hulu has really good programs, and this company as far as i know it is free. Coool!

Lena Zubaid said

at 11:45 am on May 9, 2011

Aubrey, I really like your wiki. I think you put a lot of interesting information. I do not really like Hulu because I don’t like commercials at all. I would rather find other sites to watch my shows without having to wait a long time for it to load and without having to watch commercials. One thing I noticed was that there is a font change in the same paragraph, which makes it look kind of messy, but I guess it is no big deal. I also noticed some grammar mistakes and I think you could have put more time into the format. I like how you included the positives and negatives of Hulu and that really tells the reader everything they could know about Hulu. I also think you did a good job comparing Hulu to Netflix, that really helps people see which is better. Good Job.

ericadeguzman@yahoo.com said

at 1:34 pm on May 9, 2011

Your finished Wiki looks great, Aubrey! Awesome information on Hulu. It’s weird to think that Hulu only launched it’s services in 2008.. I feel like we’ve had it for much longer than that. But that’s probably because we have sites similar to it like youtube. I find that I use youtube more often.. but I definitely turn to Hulu when youtube isn’t doesn’t have certain things I’m looking for. It’s great because hulu has a lot of videos in their databases. The only thing that annoys me about Hulu are their all too frequent commercials. I guess if I just paid the $9.99 subscription fee I wouldn’t have to deal with those commercials.. haha. Great comparison of Hulu and netflix btw. Very helpful.

Jay Barton said

at 10:11 am on May 11, 2011

*In Addition to Comments Above*
Alec Baldwin is my hero! Good job presenting your topic yesterday. I've seen and heard Hulu alot over the past few weeks now. It's up and coming for sure. I really liked the vs. Netflix segment you did, I'm Netflix newbe and its opened my eyes to the value of streaming media. Nice job and have a great summer!

gre_89@hotmail.it said

at 11:26 pm on May 11, 2011

Aubrey, you're right: Hulu.com has made it possible for everyone in the United States with an internet connection to watch videos at any time. As you said, Hulu.com is really young, but surely has the potential to become accessible around the world in the future. Hulu.com is a success story of the web! Although honestly, I do not use Hulu.com, probably because in Italy it is not available, likely because of contractual restrictions making content unavailable in other countries. It is very interesting the comparison you made between Hulu Plus and Netflix. They are similar, but they offer different services. For example, as you wrote, Hulu Plus offers present episodes, while Netflix shows past episodes. However, the important thing is that real change and therefore as you have pointed out, traditional media are losing viewers.

sekashiwa@gmail.com said

at 1:43 am on May 12, 2011

This was a great wiki to compare to neflix and all the differences and similarities. I used hulu way more than netflix just because it was free. I don't mind the commercials because they're usually pretty short and I haven't been on in a while but there seemed to be a pretty big stream library. I'm almost always against paying for what I can get for free online especially since there are other sharing websites like megavideo and dailymotion. Both of those also contain advertising, but I can usually find any episode of any TV show if I search on either one of those websites. Still, hulu's convenience to buying and downloading netflix makes it more appealing to me. Great videos and great pictures! Oh and great presentation!

Juleane said

at 9:19 pm on May 12, 2011

Great presentation/page you did really good work here, especially enjoyed the commercial (weird to say that, but true nonetheless)!
I have to say I'm not a hulu but more of a netfllix type of person, but not entirely. I mean it's not like I have the time to really get into anything like that because from what I hear from my friends and family who use hulu or netflix it's easily addicting. Still can't believe how "new" hulu is, but it has value and its perks to be sure. If I was going to choose between hulu and netflix now it would be hulu because even though it's a limited free service it's still enough for limited tv I keep up with anyway whereas netflix even though it's cheap that's still more than free. I have to admit I don't even watch tv anymore film, tv shows, news etc...alot of what I do that I would "normally" watch on tv I go to the internet for.

Serena Sharma said

at 9:05 pm on May 13, 2011

It was interesting to see all the info you presented on Hulu. I used to use Hulu a lot to watch certain tv shows but then the commercials used to drive me crazy so I found other cites that did not show any commercials or very little. Even though I still think it is convenient to use it instead of sitting down in front of the tv and waiting for that exact moment a show come on I can just go online whenever and watch it when I have time. In my opinion I think dvr is amazing because I don’t have to bother using another service. Awesome wiki and good presentation.

jt_thizzle@... said

at 11:50 pm on May 16, 2011

Even though I hate their advertisements, Hulu is a great way to enjoy videos online. Aubrey, you covered quite a bit of information regarding Hulu and all it has to offer. I personally don't use Hulu too much, but I have heard it is a good credible site. I like the old school Youtube. I've noticed that youtube is starting to do the whole advertisement thing before the videos as well to generate income for the company. Your wiki page is very organized, and there is a lot of credible information here. Good job.

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