• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Stop wasting time looking for files and revisions. Connect your Gmail, DriveDropbox, and Slack accounts and in less than 2 minutes, Dokkio will automatically organize all your file attachments. Learn more and claim your free account.


Adrian A

Page history last edited by Adrian Aujero 9 years, 3 months ago


How YouTube is Changing The World


Adrian Aujero



The topic of the wiki research project is YouTube and how it has changed the world.  It will discuss the phenomenon of instant video access, how it has changed the entertainment industry, how we access information and the societal impacts the website has left in its wake since its inception.  




What is YouTube?

YouTube is a video-sharing website on which users can upload, share, and view videos, created by three former PayPal employees in February 2005. [3] The variety of videos on YouTube is infinite.  You can look up videos from people doing ridiculous things for pure entertainment to videos of educational purposes such as tutorials or news clips.  You can upload your own videos to the site instantly and within seconds, the whole world can view your recording.




The Phenomenon

Before YouTube, the only way we could watch video clips was through the old-fashioned tube, television.  With YouTube, we can search and view almost any clip we want to look up at any time we want.  What takes the website to the next level of brilliance is relevance.  There are millions of videos uploaded to the site by ordinary people and that makes the site more likeable.  “We take advantage of the fact that we know where users are coming from and provide relevant content,” said Steve Grove, Youtube’s head of news and politics. Pg. 46 (2010) [5] Through the site, we can now see windows into peoples’ lives instantly.  YouTube has given us the power to travel the world with a single click. [1]


Jarrett sites Burgess and Green’s book, YouTube: Online video and participatory culture, “as a site, it also defies easy categorization.  YouTube is simultaneously ‘a high-volume website, a broadcast platform, a media archive, and a social network.” Pg. 327 (2010) [6]




Regular television just isn’t enough anymore.  We don’t need to be slaves to programmed television.  With YouTube, the user is in control with what he or she wants to watch.  As O’neill states, “We used to watch television, go to the movies, read books. Today we can spend hours on YouTube, watching video after video.  YouTube has shows, movies, home movies, animated shorts, web series and more and we can watch it all from home for free.” (2010) [1]






                YouTube works great as an on-demand music service, and even allows users to create and share playlists. [7] As opposed to iTunes, YouTube does not have a song library, users simply can upload a song as audio for a video and upload the file as a video on YouTube.  This has become a new revolution for searching for music.  Clearly, YouTube does a lot for the music business, fans and artists. Music videos consistently rank among the most popular on the site. Even better, YouTube’s audio-fingerprinting technology, Content ID, ensures that people can upload videos that would normally have to be deleted for copyright reasons, with associated royalties going to musicians and other copyright holders as part of YouTube’s Partner Program.  But on a structural level, the site’s success with music could have a big, negative side effect. YouTube’s strength as a free music source might be hurting music subscriptions and, by extension, artists by offering users a free place to hear just about any song they want. [7]



Rebecca Black became a "viral star" after her notorious hit "Friday" 



The users of YouTube have formed somewhat of an online community.  People have the ability for comment on (both positively and negatively) and like other videos and through other social networking sites like Facebook, share and post videos for people to see.  This social networking has become so tightly knit that a video has the potential to receive millions of views in a matter of days.  As an unknown singer, Justin Bieber caught the attention of millions just by simply posting videos of himself singing.  Without a video-broadcasting site, Justin Bieber may have never been discovered.

According to Wesch, creator of the world-famous YouTube video, ‘The Machineis Us/ing Us,’ at least 10,000 videos a day are addressed to the "YouTube community," many users report "profound experiences" on YouTube, and most significantly a sense of shared values is emerging from the community.   At the same time video-sharers and vloggers are growing as a community, they are becoming more aware of themselves through the YouTube community and through the bridging of public (internet) and private (home/bedroom) spaces. (2008) [11]

As Burgess and Green note in this book, YouTube is simultaneously ‘a high-volume website, a broadcast platform, a media archive, and a social network’ pg. 327 (2009) [6]





As opposed to searching for pure entertainment, YouTube is also a great source for finding useful information such as tutorials for playing music, news clips and for other forms of resources.  What makes news clips more unique on YouTube is the lack of strict censorship.  News programs on broadcast television tend to skew the truth and give false stories.  The Internet has shown us that video is also good for mass-distributed conversation. [10] Millions of people post first-hand videos of incredible events such as the riots in Cairo, the Oscar Grant shooting and the tsunami in Japan.




 YouTube has given people around the globe a platform through which they can post videos to show the world, first-hand, what is going on in their countries; to show the world the reality of situations that may not be being broadcast on the news or may be hidden by the government; and to let people know about different issues that they may not have heard about and getting viewers to take action. [1]




In a study by Alan McKee comparing the resourcefulness of the National Film and Sound Archive and YouTube, the author found YouTube to be more user-friendly and intuitive.  In addition to a difference across genres, I found that YouTube was stronger than the NFSA in particular kinds of human interest—in particular, episodes of soap operas dealing with births, deaths, and marriages Pg. 162.  The NFSA and YouTube each has strengths and weaknesses for a historian of Australian television. In terms of online accessibility, YouTube is massively more accessible than the NFSA. Pg 171 [4]



 Social Impact

As O’neill states, “For me, one of the most amazing things about YouTube is its ability to make the world smaller.” [1] YouTube has made it easier for people around the world to connect with each other through video.  Online video is an explosive new medium, and YouTube has proven to be dominant in this arena. And while for some the site provides mere entertainment, for others, YouTube is proving to be a valuable research tool, as well as a medium for expression or documentation of aberrant behavior. [2] YouTube is creating fame.  Never has it been easier to advertise yourself to millions of people.  Even the strangest of talents can receive a thousand hits.  As O’neill states, “In recent years, YouTube has opened new doors for talent discovery. Never before has it been so easy for talented singers, dancers, actors and artists to achieve instant fame. Today, a person can upload a video of himself singing to YouTube and, if it gets seen by the right person, he could receive millions of views, get a record deal and begin a whole new life overnight.” [1] 






The future of YouTube seems to be stable.  As diverse as the website is, its demise doesn’t seem to be coming up any time soon.  YouTube has brought many great things to the millions of people who use it for countless reasons and it also has brought unsettling controversy, particularly privacy.  What I’ve learned from online video is that each video is a new and different perspective of the world.  Without having to move an inch, we can view the world through countless windows that the community of YouTube has provided for us.  The opportunity of visual cyber travelling is what makes YouTube great.   A picture says a thousand words.  So in a sense, videos have the ability to tell us stories.



YouTube Star? 




[1] O'neill, M. (2010, November 8). 5 ways youtube has changed the world forever. Retrieved from http://socialtimes.com/youtube-changed-the-world_b26201


[2] Margolis, D. (2008, July). Analyzing the societal effects of youtube. Retrieved from http://www.certmag.com/read.php?in=3525


[3] YouTube (2011, April 28). Retrieved from http://en.wikipedia.org/wiki/Youtube


[4] *McKee, A. (2011) YouTube versus the national film and sound archive: Which is the more useful resource for historians and Australian television. Television and new media 12, 154-173.


[5] *Potter, D. (2010) The youtube factor. American journalism review. 32, 46-46.


[6] *Jarrett, K. (2010) YouTube: online video and participatory culture. Continuum: journal of media & cultural studies. 24, 327-330.


[7] Buskirk, E. (2011) Is YouTube bad for music. Wired.  Retrieved from http://www.wired.com/epicenter/2011/01/is-youtube-bad-for-music/


[8] Fitzpatrick, L. (2010) Brief history YouTube. Time. Retrieved from http://www.time.com/time/magazine/article/0,9171,1990787,00.html


[9] Kenner, D. (2011) The youtube revolutions. Foreign Policy. Retrieved from http://www.foreignpolicy.com/articles/2011/03/30/the_youtube_revolutions?page=0,1


[10] Thompson, C. (2008) Clive Thompson on how youtube changes the way we think. Wired. Retrieved from http://www.wired.com/techbiz/people/magazine/17-01/st_thompson


[11] Jones, S. (2008) Anthropology of YouTube. Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Commentary/2008/June/Anthropology-of-YouTube.aspx


[12] *Peer, L., Ksiazek, T.B. (2011) YouTube and the challenge to journalism. Journalism Studies 12, 45-63.

Comments (31)

Justine Cranford said

at 11:16 pm on Apr 20, 2011

Hey Adrian,

So far so good. Everything looks very nice and interesting. I was extremely tempted to do YOUTUBE but I didn't know where to start. But I love your main question. YouTube is a lot of videos about just anything but I love where you are going with your topic. Great job so far. I look forward to your presentation. :)

Justine Cranford said

at 11:10 am on May 12, 2011

Adrian you did a wonderful job with your presentation. I really enjoy your videos and you made me laugh. Your very soft spoken and presented very professionally and once again great work.. :)

jt_thizzle@... said

at 8:40 am on Apr 21, 2011

Hey Adrian, Interesting topic, I can't wait until you present your final wiki. I am really interested too see your descriptions and annotated bibliographies on the topic.

jt_thizzle@... said

at 12:24 pm on May 16, 2011

Adrian I really liked your wiki presentation. Very informative on YouTube. The videos were very good especially the hide your kids, hide your wife video. You covered the history and characteristics of YouTube well! good topic.

Juleane said

at 9:31 am on Apr 21, 2011

This is so crazy I cannot believe there's a history to youtube! How did people exist?!! What a great topic? I mean Youtube IS communication! You have mountains upon mountains upon mountains of video clips, graphs, photos whatever you could ask for is virtually in your hands. Great job so far!

uismiguel@... said

at 10:39 am on Apr 21, 2011

This topic is interesting itself, but i am afraid that you wont be able to find videos though. I am looking forward to seeing the presentations really, i think that is going to be fascinating..

Jenna Saenz said

at 5:22 pm on Apr 26, 2011

Adrian, I think you chose a great topic!! I love how you explain that visual story telling is a major part of communicating. Can't wait to see your presentation! Great Job!

Jay Barton said

at 10:47 am on Apr 27, 2011

Youtube is changing the world. My 6 year old navigates the site well aready. He loves to type in "lego ___________" and watch all the newest annimated Lego Star Wars or Indiana Jones (or whoever) movies fools throw up there. I also think its important that Youtube has given us all the feeling that we could be famous with the posting of one good video. I have a couple thousand views on my channel, with seven or eight vids uploaded. Nothing blown up and gone big, but I love the availability of such a wide variety of entertainment. Sources look good, love the topic, see ya soon.

gre_89@hotmail.it said

at 11:46 am on Apr 27, 2011

Adrian, your topic is very interesting! YouTube is a great resource for posting and viewing pictures, news stories and videos from around the world.

Serena Sharma said

at 7:28 pm on Apr 27, 2011

This was a really good choice because I think youtube is part of everyday life now. Many people use it for some many different things like entertainment or even research purposes. Good job so far!

Daniel Preston said

at 7:57 pm on Apr 27, 2011

YouTube has become a large part of my life. Any time I have to kill a few minutes its so easy to just hop online and catch the newest "Epic Meal Time" or dancing kitten video

uismiguel@... said

at 11:27 am on Apr 28, 2011

Hey Adrian, i am sorry, but i dont see any progress. i hope you will make this up ,and i am excited to see the entire page done.

victorngo85@... said

at 2:05 pm on Apr 28, 2011

cool topic. I cant wait for your presentation becasue i want to know more about youtube

kyleportal@... said

at 3:44 pm on Apr 28, 2011

I think this is a great topic. I go on youtube every single day to find interesting videos or to even help me with my mac book. I am stoked to see where you take this, and cant wait for your presentation.

Bobby Menbari said

at 11:04 pm on Apr 28, 2011

Great job so far...but you have quite a bit of work to do. Good luck!

Nicole Givens said

at 11:35 pm on Apr 28, 2011

I really like you Wiki page and the topic that you chose. I can't believe that there are over 2 billion views a day! I can't wait to hear your presentation. Great job.

dbooth said

at 12:08 am on Apr 29, 2011

Great page, a lot of good media. I had to do a little bit of research about YouTube for my project- so it's interesting to be able to see this side of things.

Aubrey Lee said

at 1:17 am on Apr 29, 2011

YAY you did it and I am glad you did it on YouTube. I use it almost everyday.. Looks like you figured it out :) Good job Adrian!

jt_thizzle@... said

at 8:43 am on Apr 29, 2011

Glad to see you finished there

reilingss2b7@... said

at 6:59 pm on May 2, 2011

youtube is pretty much all i do online, it has definitely changed me! good job adrian!

Lena Zubaid said

at 9:19 pm on May 2, 2011

Adrian I really like your topic. I love YouTube and I actually don’t know anyone who does not like it. I found it very interesting that 70% of people causing traffic on YouTube are not in America. I understand how that is true and the part where you say that people can see first hand how people are and live in different cultures. This is so true because I have seen so many videos about Kuwait and the people in Kuwait and it is almost accurate. The bad thing is that some people just judge other cultures based on the videos they see. Other than that, I love your project and the format you put it in.

dbooth said

at 11:47 am on May 3, 2011

Adrian, I really dug the page and the topic. It's crazy to think a few years ago YouTube was essentially Napster for videos online. I remember when it first came about everyone use to say "oh check YouTube, it has EVERYTHING!" like it was some magical mystical thing. Now we look at it, like we see Google for the search engines. It's nothing special- it's just the norm. In fact I read somewhere that "googling" was in the dictionary as a word to describe searching something. We live in a totally different society than when the TV was first invented and the family gathered around the set to watch the one channel it offered. Everyone has jobs and lives and YouTube makes it possible for people to catch up with TV, music, etc on their own time.

ericadeguzman@yahoo.com said

at 6:30 pm on May 3, 2011

One quote that you used that I absolutely loved was, “we don’t need to be slaves of programmed television anymore”.. that’s exactly how I see youtube. I like that with youtube we can control what we watch and when we watch it. I also agree with how you stated that youtube provides music at your fingertips. With youtube we do not need to download music for a listen anymore, thanks to it’s generous users who upload streaming videos of our favorite songs. Great conclusion as well, “What I’ve learned from online video is that each video is a new and different perspective of the world…” Through youtube we really do get to see the world through others eyes. Overall nice topic choice! And I really liked your layout.. very simple and easy to follow!

Aubrey Lee said

at 12:31 pm on May 4, 2011

Adrian, I like the topic because I use YouTube alot and it is always nice to learn more. The thing about YouTube that blows my mind is how much it has grown in the past few years. I could tell you think I would go on YouTube now and then in high school but now I use it as a resource of information as well as a way to connect and communicate with others. I think that this quote that you used sums up the main objective of Youtube. As O’neill states, “For me, one of the most amazing things about YouTube is its ability to make the world smaller.

uismiguel@... said

at 6:33 pm on May 8, 2011

This wiki looks very complete, and i cant wait for the presentation. So far, all the presentations presented have been nice, and i bet Youtube's presentation will rock...

Serena Sharma said

at 1:29 pm on May 9, 2011

I think this is really a relevant topic to choose because everyone is using Youtube today whether is be as pastime or for professional/ educational reason like in our presentations. The stats you’ve showed are pretty crazy, 2 billion views a day! People are even starting to get famous because they have posted their videos online like Justin Bieber has. It is nice to see how far technology has really gone to enhance our ways of communicating with one another from different part of the world. Your wiki is really informative and the conclusion really sums everything up very well.

ronnie hansen said

at 5:34 pm on May 10, 2011

Well done wiki. The topic is very relevant to our class and I think everyone in the college age group. It was a well done presentation also. It is interesting how viral and online videos are so huge to us. Especially since most of the videos we watch are sense less and stupid but we find humor in them. I happen to use youtube mainly for music. I am one person that does not have an ipod (anymore) or any type of mp3 player so I use youtube on my phone and laptop to hear new music or any sports highlights as well. And your presentation was well done as well.

ronnie hansen said

at 5:49 pm on May 10, 2011

and you should of played that Rebecca black song friday for 3mins..it is catchy as hell

gre_89@hotmail.it said

at 11:32 pm on May 11, 2011

Adrian, your topic is really interesting, a reflection of reality. Nowadays on YouTube, we can watch any clip at any time. I also used YouTube as a resource for my Wiki Project, because as you wrote, YouTube is not only used to search entertainment videos, but to find useful information such as tutorials. I remember once I used YouTube to find a story on a part of Chinese history. It was too difficult and boring to memorize, so I found a movie, and as you wrote a picture can say a thousand words –it has been much easier to study! Also, as you mentioned, YouTube is a simple way to advertise ourselves. In Italy, a guy of 18 years old began to make telephone jokes and upload videos on YouTube, in a year he has become so famous that now he has his own TV show and millions of fans!

sekashiwa@gmail.com said

at 11:58 pm on May 11, 2011

I loved your topic, and your wiki covered so many subjects! I use youtube a lot even in school. In my anatomy class we were required to use Youtube to check out eye operations, and in interpersonal comms we were encouraged to use it for using music videos to analyze relationship stages. Other than that I use it whenever I'm bored or make playlists when I'm studyiing. Seeing your wiki made me realize how much I use it and how I kind of grew up on it as opposed to television. It's interesting how much it's changed the way we watch television.

Juleane said

at 10:00 pm on May 12, 2011

Youtube is such a killer topic good job! Good work on your presentation!
We are the youtube generation! Youtube has so many different uses and resources it can be an educational tool or could be used for purely educational purposes I mean what more could you possibly ask for?! I have friends that are youtube addicts that will literally start a conversation did I tell you/show you this video I found/someone told me about on youtube?! There is just SO MUCH ON THERE how can you not lose hours upon hours of your life on the website? I use youtube to find old episodes of tv shows, for old movies, music/ music videos, for tutorials on how-to-do whatever, and of course for something to make me laugh. Youtube is a truly versatile tool.

You don't have permission to comment on this page.